I came across a neat little website the other day called Take a Fruit Break. This website is designed to help children make better food choices by advertising fruit in school cafeterias, magazines and TV advertising. The campaign was developed for the Ekaya Institute as a means to help fight the dramatic increases in childhood diseases and the “obesity epidemic” as declared by the Center for Disease Control and Prevention.
As noted on the Take a Fruit Break website: “Snack and fast food advertising is known to be effective at directing children to eat chips, snack bars and other fast food when they are hungry and to drink sodas when they are thirsty. Therefore, we must use the same strategies to make it cool for kids to choose healthy foods. This involves the same type of seduction in the form of special effects, music, celebrities, pop culture, and fast paced eye candy. It also involves the use of completely innovative and contrasting rhythms that will capture these young viewers with a powerful new imagery, concept, sound, look, and feel.”
Their slogan is “Helping change kids’ eating habits with Take a Fruit Break spots on Saturday morning cartoons.” They are a non-profit organization and their goal is to raise $100,000 a year in ads for Take a Fruit Break!
If you feel compelled to get involved in this campaign, check out their website at:
